Blog Post: From a Mule to a Lexus!

Juan Valdez woke up to the familiar aroma of “Café Bustelo” that every morning his “abuelita” lovingly prepared for “la familia.”  He wondered which was more timely, his Rolodex that pointed to 6:30am or his recently installed “Bose” radio system that seductively chimed in with Beyonce’s latest hit.   Today, Juan had scheduled an interview with one of the most prestigious corporations simply because they had recently introduced an advertising campaign that actually appealed to his demographic…….English-speaking Hispanic Americans.   He was especially impressed with the fact that the advertising was done in English and on his favorite channel – CNN.  On his way down the mahogany stairs to enjoy his favorite breakfast of “huevos rancheros,” he smiled as he remembered reading that salsa had just passed ketchup as the most prolific sauce in the United States .  Before sitting down for breakfast, Juan quickly stepped outside of the “mansion”, as his friends jokingly dubbed his recently purchased home, to pick up his favorite newspaper – the USA Today.   After breakfast, Juan’s family lovingly said goodbye to each other and together joined hands in prayer and asked “nuestro papa” to protect each one as they went about the business of being good human beings.   Juan eased comfortably into his white pearl Lexus recently purchased from Miguel, owner of the Lexus dealership.   As Juan drove into the city, he smiled confidently about his interview knowing that a company that appreciated his demographic had earned themselves the opportunity to be considered as an employer of choice. 

You see, Juan is young, educated, and ready for business.  He is an Americanized Latino who wields his purchasing power towards those companies who are sensitive to his love for salsa instead of ketchup and understand that he appreciates both the Lexus and the Low-rider, watches CNN and Telemundo, and reads both USA Today and People en Espanol.   Welcome to the 21 st Century of Hispanic purchasing power and talent pool.  The future has arrived.   Is your company attractive to the Hispanic demographic?  Are your products and services being sought after by a demographic that is spending to the tune of almost $1 trillion dollars?  Do you have an Hispanic marketing strategy, and if you do, is it measurable and effective? Juan Valdez' grandfather might have been known for the bean commercials and the mule; however, Juan Valdez the nephew has exchanged the mule for a Lexus. 

 As a great resource for Hispanic community awareness, please visit our magazine at www.HispanicTimesUSA.com.  We provide workshops, seminars, and public speaking on the Hispanic community and how you can access its talent pool and incredible purchasing power.   For additional information, feel free to contact Hector De Armas at 480-235-3477 or by email at dhector23@hotmail.com

"Connecting the market to the Hispanic Community"

HISPANIC SOLUTIONS DELIVERED.