Job: Marketing Manager

Position Overview:
Hands on, high energy, motivated, experienced leader wanted to participate in the refinement
and execution of the marketing strategy of Photobin.com. Manage the development and
execution of multiple marketing initiatives that will lead to company success in the
marketplace. Create innovative, compelling and effective online and offline marketing
campaigns. Assist in refining competitive positioning and develop marketing plans that
communicate stronger value proposition.

The Marketing Manager is primarily responsible all marketing programs and building a
cohesive brand for the company across products which is critical to our long-term success.

Position Responsibilities: (not all inclusive)
Establish goals, priorities, deliverables and KPIs for PhotoBin’s marketing, including but not
limited to:

Email marketing program
Plan and execute an all inclusive email marketing program to drive memberships, upgrades
and product sales
Develop goals and KPIs for the program
Consider and evaluate options on executing an email campaign within the budget
Acquire an initial list for initial campaign
Develop drip program to all segments of acquired emails
Lifecycle design and management
Build and manage opt in email database of photo enthusiast
Maintain CanSpam compliance
Analytics and statistical evaluations and ongoing testing
Develop the concept, write the copy and execute all client surveys, communications, and
campaigns
Gather customer input on new marketing campaigns via surveys and focus groups.

Social Media Marketing
Plan and execute social media marketing campaign to drive memberships, upgrades and
product sales
Develop goals and KPIs for the program
Recommend 2010 company strategy for Social Media (Twitter, MySpace, Facebook, what else?
)
Develop timelines and project deliverables
Develop and / or oversee content
Ensure proper ongoing activity tracking testing and improvement
Consider video marketing

Affiliate program
Develop & execute a scalable affiliate program
Execute, test and improve and evaluate sustainability

Assist in development of products and services
Identify target markets and influence product evolution
Work closely with the Product Manager and development team to create marketing strategies
that define the offer, promotion, distribution channels, positioning, pricing and client
acquisition
Assist with messaging positioning packaging and pricing
QA work and user interface work
Assist with product design and specs

Search Engine Marketing
Develop SEO goals, recommendations and budgets
Target Markets /What are our key words

Websites
Improve usability and user experience on all products and websites
Content development and ongoing evolution and improvement
Traffic, stats conversion & testing

Offline Marketing
Develop, test and refine offline marketing initiatives including radio, direct mail and TV

Business Development / Partnerships
Identify, initiate and cultivate relationships to expand customer base
Co- branding opportunities
Fundraisers, etc

Web 2.0 strategy
Help develop companies go forward strategy
Participate on the development and launch of an interactive photo portal in 2010

Other:
Assist with content development, editing and QA
Assist CEO with key internal announcements and plans.
Manage client testimonials, approve, and grow submissions
May participate in the development and maintenance of strategic alliances
Assist the Product and Technical teams as needed
Internal Ecomm - MCC Marketing

More:
As much responsibility as you can handle

Requirements:
3-5+ years of direct experience in B2C Internet marketing
Proven track record of increased revenue
Exceptional communication skills
Expertise in the field of Internet marketing is expected.
Outstanding content production skills including writing and editing multiple department
materials

Compensation:
Dependent on qualifications. Components will include: Salary, Bonus, Medical/ Dental & 401K

Reporting:
The Marketing Manger will report to the CEO.

Hours:
8-5 (minimum expectation)


To apply, send a cover letter and resume to apply@z58.com

Z58, Inc. is an equal opportunity employer (EOE).