Event: Content Marketing Strategy

Mon, Jun 6,

Monday, June 6, 2016
6pm - 9pm

5250 Campanile Drive
San Diego, CA 92182

Tags san diego state university, marketing certificate, learn marketing

Cost: $329, or $349 after May 26

Event Description

“Content Marketing Strategy” will be held 6 to 9 p.m. on Mondays, June 6 to July 11 (there is no class on July 4.) Students will learn what separates valuable content from noise, and how to develop content that connects with customers. The course will also cover the various forms of content marketing, developing a content strategy, evaluating content, planning, automation, and distribution. Instructor Jonathan Forstot is acting marketing director for Fender Musical Instruments Corp., as well as a member of the SDX executive board. Registration is $329 for the general public ($349 after May 26).

This course is part of the Professional Certificate in Marketing program through SDSU’s College of Extended Studies.