Event: Defining and Positioning a Brand

Thu, Jun 9,

Thursday, June 9, 2016
6pm - 9pm

5250 Campanile Drive
San Diego, CA 92182

Tags brand marketing, san diego state university, marketing certificate, marketing courses

Cost: $309, or $329 after May 30

Event Description

“Defining and Positioning a Brand,” will be held 6 to 9 p.m. on Thursdays, June 9 to 30. In this fast-paced course, students learn how to identify and understand their target market(s), and create and position a brand identity. They’ll also be taught how to differentiate their company from the competition, position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising, and marketing communications. Instructor Lisa Girolamo started Connect::Digital two years ago to bring omni-channel media and marketing to the mid-size market. Registration is $309 for the general public ($329 after May 30).

This course is part of the Professional Certificate in Marketing program through SDSU’s College of Extended Studies.